Reference a multilingual site in the best conditions

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Keyword research If you are wondering about managing SEO on a multilingual site, it is because you have an ambition in natural referencing. And so you have objectives and a designed digital strategy, perhaps even deployed by a digital agency . To be able to achieve your objectives, it goes without saying that you must find the right keywords that will serve your natural referencing strategy. Depending on the structure of your company and the skills internalized, you can call on a digital agency or use tools like Semrush to find the right keywords.

For each language, for any country. You Last Review will find a real gold mine there: monthly search volumes seasonality cost per click if you want to do paid referencing in addition to SEO competitive pressure and SEO difficulty Build a list of keywords for each of your languages ​​that you can integrate into your content. This may seem obvious for its original language but it becomes more complex when you move on to the translation phase. For example : Your site sells sports shoes: In France, we are talking about: Sports shoe: 14,200 searches per month Men's basketball: 89,900 searches per month Sneakers: 153,000 searches per month In the United States, if we translate literally.



Sports Shoes: 11,200 searches per month Sports Footwear: 150 searches per month Sneakers: 427,000 searches per month Sneakers is the universal term in the common language between the 2 countries and a simple translation of the content does not allow the best optimization of the SEO of the 2 languages. 2 - Content translation You may have an existing site that you want to supplement with versions in Spanish, English, German or many other languages. You may also be starting from scratch.