These campaigns begin a month or two before

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This makes the Super Bowl the second most-viewed annual sporting event in the world, after the UEFA Champions League. As a result of this large viewership, corporations and brands are always hustling for advertisement slots during the game, investing large sums of effort and resources in the process. This year’s edition of the Super Bowl, which is the 57th edition of the competition, is sponsored by Apple and will see the Philadelphia Eagles take on the Kansas City Chiefs on the 12th of February at the State Farm Stadium in Glendale, Arizona. In this article, we will be considering the current marketing trends and how they would affect ads at the Super Bowl this year.

Increased TikTok Involvement Over the years, we have witnessed TikTok play a notable role in the Super Bowl advertisements of several brands. From the looks of things, it can be comfortably said that this trend won’t abate any time soon. Rather, it is projected to Algeria WhatsApp Number continue increasing. TikTok has continued to grow in popularity, with an estimated 1.5 billion users across 154 countries. Brands have become wiser, shifting from a nonchalant stance to developing strategies that take advantage of the global audience that TikTok provides. Last year, State Farm ran its marketing campaign solely on TikTok, recording tremendous success in the process.



While some companies, such as FedEx, are planning similar campaigns, most companies are opting for a hybrid approach. Rather than just running television ads, brands are enlisting celebrities to participate in their TikTok campaigns.  the Super Bowl happens, and they are intended to generate hype for the brands’ Super Bowl advertisements. Marketers favor this strategy because it helps maximize resources and reinforces the commercials aired during the Super Bowl. Withdrawal of Travel Companies Last year, several travel brands utilized Super Bowl commercials in their marketing strategies. Companies such as Expedia, Booking.com and Turkish Airlines invested deeply and purchased national game ads.