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65% of small- to medium-sized businesses (SMBs) run PPC campaigns. Google Shopping Ads generate 85.3% of all clicks on Google Ad campaigns. PPC ads can be 5x more effective on mobile devices than on desktop ones. The average conversion rate of PPC is 50%. The top three paid ads on a search results page receive 46% of the clicks. 19% of businesses identify PPC as their most profitable marketing channel. The average CTR for an ad in first position is 6.3%.

Personalized ads drive 30% more sales than non-personalized ones. The average conversion Brazil WhatsApp Number Data rate for PPC overall is 2.35%. People who click on paid search ads are more likely to make purchases than those who click on organic results. 43% of advertisers say that lead generation is their main reason for using Google Ads. Social media statistics Sites like Facebook and Instagram are some of the best places to reach your target audience, no matter what you sell. That’s why social media marketing is an important marketing strategy.




In 2024, TikTok is expected to pass 2 billion users. Visual content formats are 40x more likely to get shared on social media. 86% of social media users prefer user-generated content to influencer marketing. 28% of American adults use LinkedIn. Facebook and Instagram are tied for the highest ROI across social media platforms. Web design statistics All of your digital marketing ultimately leads back to your website. So, if your website isn’t optimized to retain traffic and drive conversions, all of your marketing will go to waste.