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Just like we created the ‘ATM deposit function’. Style Share screen capture Style Share was initially a platform for uploading only fashion content, but when users began uploading beauty content, it created a 'Beauty Feed' to upload beauty content. More users flocked. In the beauty feed, content on a variety of topics was mixed, making it difficult to select and view the content you wanted. It was difficult to ask users to enter the correct tags. It may seem trivial, but it was a nuisance. In the end, machine learning technology was used. He analyzed tens of thousands of beauty contents and discovered image and text patterns. A function was created that allows you to select and view only the content you need. It is said that the amount of beauty content uploads more than doubled in just one month after its introduction.
These were all changes that began thanks to sensitive acceptance of customer needs through customer Cambodia Phone Number Data behavior. Gelato Factory, design development using customer data Gelato Factory, which posted 13 billion won in sales through nail stickers, is also a case of success achieved through careful analysis of customers. The secret to creating an extremely popular item that sold more than 3 million units within a year of launch lies in ‘customer data.’ Gelato Lab, the creator of Gelato Factory, previously launched the ‘Gelato App’ to share information about nail art designs, nail art shops, etc. To date, the number of app downloads has exceeded 1 million, the cumulative number of design views has exceeded 300 million, and the cumulative number of design data is 3 million. All of this data became the basis for creating nail stickers. analyzing which designs customers clicked on, enlarged, and ‘liked’ the most. Jeong Kyu-hwa, CEO of Gelato Lab, said that he and his employees do not carelessly make assertions about future business items and directions. This is because customers, not companies, create the future market. Easy and fast customer consultation ‘Channel Talk’ Siwon Choi, CEO of Channel Talk, started development with his father when he was in the 6th grade of elementary school and has started four businesses to date.
CEO Choi repeated the same mistake in his previous startup. I developed an online game even though I don't like online games, and I created an SNS for influencers even though I'm not an influencer. CEO Choi reflects that his previous three startups ‘failed because he was not a customer.’ Channel Talk had a different start. This was when he was running a B2B company. I was using an email-based customer messenger service made overseas, and I discovered that no one was able to check or respond to emails that had been a week since the customer inquired. This happened because messenger-based communication was much more common than email in Korea and other Asian regions. Channel Talk screen capture This incident led to the development of a messenger service to communicate with customers through chat. This is the background to the creation of ‘Channel Talk,’ a customer messenger that allows you to communicate with customers with one click on the website.
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發表於 2024-3-4 20:07:24