Customers have researched what they need

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It is important for an SEO strategy to use both types of keywords to attract potential customers at various stages of the process. Long Tail and Head and Tail Keywords Let’s look at each type now. Head Tail Head tail keywords are broad, generic, and typically used at the beginning of the buying process. At this point, consumers don’t know what they need yet, so they will start with this type of search and then become more specific. Generally speaking, the number of head and tail words is very large, which will generate a lot of traffic, but also attract a very broad audience, but have few conversion opportunities.

They also tend to face stiff competition for top search positions, which makes it more difficult to rank high. In this case, examples include: Marketing Personal Marketing Digital Marketing Corporate Marketing Traditional Marketing Long Tail Long tail keywords are France Phone Number Data more specific and typically used at the end of the process. to meet their needs, are familiar with the solutions on offer, but still seek information before making a final decision. Long-tail keywords typically don’t generate as much traffic compared to head-and-tail keywords because they have fewer searches.



On the other hand, they tend to attract more visitors during the buying process and lead to more conversions. Additionally, it is easier to get a higher ranking since there is less competition. For example, if a user is interested in digital marketing, they may now search for more specific terms on that topic. The specificity of a term depends on the need one needs to solve, such as: Digital Marketing Consulting Price Where to Take a Digital Marketing Course Average Salary for a Digital Marketing Professional Keyword Tool Are you looking for help finding terms and identifying the best term opportunities? This is where the Keyword Tool comes in.