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The focus is now more on quality, well-written content and links with real authority and quality. Why is link building important? Link building remains a vital part of search engine optimization (SEO) practice and increases a website's visibility on search engine results pages (SERPs). Link building is important as it is a necessary process to increase the authority of a website and become a reliable source of information. Search engines look at quality links as a vote of confidence from other sites about the value of the content on your site and how trustworthy it is. 5 tips for link building in 2024 It's crucial to look for links from reputable websites that give you real authority in your industry, and that's where we start with our 5 tips for link building in 2024. Tip 1: Quality Over Quantity You should no longer accumulate as many links as possible to use in your link building campaign.
Definitely be a year where search engines get smarter about how they prioritize specific links and authoritative sources in your industry. You should always look for quality over quantity. The idea is that the links you have reflect how you are perceived by your peers and show the Hong Kong Phone Number Data search engine (and therefore the world) that you are a website to trust. Tip 2: Focus on Content or Do Good Work Like a Large Company Would Link-worthy content is the first step in creating content that attracts quality backlinks. The content must be informative, attract the reader's attention and be useful. If you're attracting people to read about a particular topic, you should answer questions they might have and offer solutions. Long-form content is the way forward as it allows you to cover a topic comprehensively and also include several related sub-topics. Content should always be up-to-date, informative and not self-promotional or too 'salesy' in style.
Quality content is a magnet for quality links. "By creating quality content, you should also be able to get quality links. Either that, or you need to be newsworthy as a company or be able to do real company work like hosting events. Getting links will become increasingly difficult starting in 2024, and everything related to links will require more effort going forward." - Floris, Hatless SEO expert Tip 3: Don't Focus on Anchor Text If you focus solely on anchor text, this can be detrimental to your overall link building campaign. Over-optimizing anchor text can lead to search engine penalties, so it's important to take a diverse and natural approach to anchor text. Browsers can understand the concept and nuance of an article without the need for 'obvious' anchor text.
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