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You can't sell products with content marketing, but you're fine-tuning your image or your brand awareness? Shoppable content sees things differently! The buzzword wants to combine content marketing and eCommerce. But what is really behind it when content and transaction desire come together? Dog explains shoppable content What exactly is shoppable content? Is shoppable content just another empty buzzword or is there really more to it? To do this, I first looked at where the term actually comes from and what exactly shoppable content is about.
Content in books Is shoppable content Special Data just another “agency service” or really an innovation? Who invented it? The well-known social media platforms are responsible. When Pinterest and Instagram, followed by Facebook, YouTube and Snapchat began to make their content “shoppable”, the new buzzword was born. Shoppable content means that content marketing and eCommerce are no longer viewed separately. They merge into a single unit and offer a new opportunity: to sell elegantly with information-oriented search queries. This affects any type of content (videos, social media posts, images, ads or texts).
Above all, I would like to introduce you to the possibilities of shoppable content on your website. What does shoppable content look like? Basically, this is content with products that the reader can buy directly. Either through a link to the product page or the option to add the product directly to the shopping cart . Interactive graphics for shoppable content from Ortovox Screenshot from the article “Ski touring highlights for women 19/20” on ortovox.de. The goals of shoppable content are not exclusively, as with classic content marketing, brand awareness, image building, customer loyalty or better visibility, but rather the direct sale of products.
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發表於 2024-3-4 14:29:34