How does Pinterest work?

nutrakikko@gufu

An attractive email is essential to make a difference and have a chance of being read by your recipients. Remember that most of your recipients will read your email on mobile. You must therefore design an email that will be attractive on desktop and mobile versions. All your content must be as easily readable on mobile as on desktop! To design your email, it is recommended to follow your company's graphic charter so that your recipients can easily identify you (logo, colors, typography, iconography, etc.). Images help optimize the attractiveness of your email. However, this should not be to the detriment of the text. Additionally, some webmails may disable images. You should therefore not only base your email campaign on images.

Finally, consider inserting several CTAs. What is a CTA? A CTA (Call To Action), or “ call to action ” in French, encourages recipients to click on a link to increase your conversion rate. The final objective of CTAs is to lead to a quote request, a sale, a subscription to Bosnia and Herzegovina Mobile Number List your newsletter, etc. CTAs must therefore include action verbs such as “Request a quote”, “Order now”, “Read more” or “Download the document”. 6. Plan the sending of your email campaign Once you have defined your objectives and designed an attractive email, all you have to do is plan the sending of your email campaign. Your campaign must be sent at the right time to maximize the chances that your email will be read.



Depending on your targets, you must choose a suitable sending day and time. A strategic date will generate more engagement from your recipients. The segmentation of your database therefore impacts the sending of the campaign, because not all of your recipients may be likely to open the email at the same time. PRO TIP: When should you send an email campaign? Be pragmatic and try to determine the day and time slot during which your recipients are most likely to open your email. Will your target open your email during their lunch break? Coming home from work? The weekend ? Wednesday ? If your email campaign is addressed to a B2B target, it is advisable to send your email campaign on a Tuesday or Thursday, as these are the days that obtain the best statistics. 7. Track your email campaign statistics You will only know if your email campaign is successful once you have analyzed its statistics.