Content marketing can take longer to see results

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You can run paid ads for this keyword and drive searchers to a dedicated landing page, but you're wasting money on people who aren't ready to buy and are unlikely to convert. It will happen. In contrast, content marketing helps you attract, engage, and convert customers throughout the funnel. And a happy byproduct of this process is that it builds brand awareness and trust, so when those people are ready to buy, your paid advertising will likely be more effective. Rather than getting caught up in a battle between paid advertising and content marketing, it's better to discuss how to use both together to maximize short- and long-term results. 2. It takes too long to see results If you define "results" as only sales or leads,



then yes. Content marketing can take longer to see results than instant channels such as paid advertising (see Objection 1). But just because something takes longer than something else doesn't mean it's pointless. For example, it is faster to drive a Australia Phone Number Data car around a mountain than to build a tunnel. But once you build a tunnel, you can drive through it in a fraction of the time each time. Content marketing is no different. It takes time to build, but ultimately it becomes a steady source of sales and leads. And once you have an established audience, content marketing can produce results relatively quickly than starting from scratch. 3. ROI is difficult to measure Measuring the exact ROI of content marketing is certainly difficult. Tracking the impact of content across the funnel while isolating each variable requires building a very sophisticated attribution model.


       


However, there are certain metrics that can be tracked at each stage of the marketing funnel that can be used for partial ROI calculations. Similarly, it's not difficult to estimate the ROI of SEO-driven content marketing. See the traffic potential and value of top-ranked results and compare how much it costs to write, distribute, and promote an article versus how much qualified traffic it drives over time. I can. Recommended reading: Our CMO Tim Soulo explains the value of content marketing Types of content marketing There are many types of content marketing available . blog post podcast video infographics free tools template E-book Checklist …the list goes on. And you might want to try a little bit of everything to reach more people.