The reason is it gives individuals a way to spend

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Here are 11 of our Rock Content team’s favorites. 1. Interactive Music Experience – Clash Up by Eko Clash Up - Enter The Music Mashup Machine Giving the audience a way to play around with music or multimedia is almost always a hit.  time being creative, which in turn creates better brand recognition. We love how Clash Up by Eko launched an interactive page that allowed users to create mixes of different artists from various genres into a single track. Not only was it an excellent promotion for their various multimedia series, but it gave additional recognition to the artists they were featuring in the interactive experience.

Virtual Reality – Coca-Cola’s Santa Sleigh Ride Coca Cola Virtual Reality Christmas Ride Who says experiences have to be limited to just web access? Coca-Cola is already a household name, but they took to entertaining families during the 2015 holiday season by korean mobile number offering an interactive sleigh ride with the jolly man himself. Audiences could access the content by using an Oculus device, a special headset that allows wearers to view mass amounts of VR content. The whole thing was a hit — both for the soft drink brand and Oculus. Best of all? It was memorable for those who took part and will likely pick up a red can the next time they need to quench their thirst.



QR Codes in Public Places – L’Oréal Mobile Taxi Shops Source: Forbes When it comes to interactive marketing, QR codes are one of the more simple and effective methods to take. L’Oréal took a chance by creating an experiment called Mobile Taxi Shops. They specifically added QR codes to the inside of taxi cabs in larger cities. When a consumer would scan the code with a smartphone device, they were taken to a download page for an eCommerce shopping app. The brand saw tremendous results, which led to expanding a similar marketing campaign in other high-traffic areas.