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Marketing content Email Subscription Enter your email Subscribe Contents What types of organic search results are there? Why is organic search important? How to check and monitor organic search rankings How to rank higher in organic search results How can I get more clicks from organic search? Organic search refers to the non-paid search results from a search engine. These results can’t be bought or influenced by advertisers; they’re the ones the search engine deems most relevant to the user’s search query. In this guide, we’ll cover: Types of organic search results Why organic search is important How to check and monitor organic search rankings How to rank higher in organic search results How to get more clicks from organic search What types of organic search results are there? In Google, most organic search results look like this: These are known as “blue link” results.

Many years ago, all of Google’s organic search results looked this way. Now there’s more Argentina Email List variation and you’ll see different ‘types’ of results popping up fairly frequently. Let’s take a look at just a few of them. Featured snippets Featured snippets are short snippets that briefly answer the searcher’s question. They appear at or near the top of Google’s organic search results and the snippet is pulled from one of the top-ranking results. You can see all the featured snippets your website owns for free in Ahrefs Webmaster Tools (AWT). Here’s how: Sign up for a free Ahrefs Webmaster Tools (AWT) account Paste your website into Site Explorer Go to the Organic Keywords 2.0 report Click the “SERP features” filter Filter for featured snippets “where target ranks” Video carousels Video carousels feature videos related to the search query.



The entire carousel takes up one organic position. Top stories Top stories boxes feature recently published content about a topic. These usually show up in the organic results for newsworthy topics. People also ask People also ask (PAA) boxes show common questions that people also tend to search for. Each question is answered with a short excerpt pulled from a relevant page on the web. Recommended reading: What are SERPs? Search Engine Results Pages Explained Why is organic search important? Ranking in organic search for relevant keywords drives ‘free’ traffic to your website.