Show off your expertise This may come as no

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Surprise to most SEOs, but Google talks about E-A-T a lot in the guidelines. E-A-T, which stands for expertise, authority, and trust, is one of the primary signals of quality content. I find Google’s instructions for quality raters to be the clearest directive for SEOs: Think about the topic of the page. What kind of expertise is required for the page to achieve its purpose well? If you properly answer the “expertise” question, you should naturally cover authority and trust as well. Depending on the industry, this may mean formal expertise, like a medical degree if you’re giving medical advice, or hands-on expertise, like years of experience helping clients to rank websites if you’re giving SEO advice.

In terms of demonstrating that expertise, here are a few actionable tips Google alludes to Algeria Email List in this great post about E-A-T: Provide clear sourcing for information Provide background information for the author or website with links to an “author” page or “about” page (more on this below) Demonstrate your expertise or enthusiasm in your content Ensure your content is free from easily verified factual errors But be careful because not all industries are the same. If you are unsure what “expertise” looks like in your industry, look to top-ranking sites to understand how they are showing off their expertise. Clarify who is responsible for information on the page Google admits that not every kind of website requires the same expertise. But it does require quality raters to confirm “who is responsible for the information.



For blog posts and other informational content, you can do this by specifying the author of each page and adding a short bio, as we do: Author bio of Patrick Stox Remember that although a page author may not need “formal” education in the field, it should be clear why they are writing about a specific topic and why you should trust them. Update your “about” page Not every site has a blog or needs author bios to show who is responsible for the information. If your site doesn’t have a place for an author, be sure to update your “about” page. This way, users can find out things like who you are and how to contact you. For example, the California Department of Public Health doesn’t have a clear place for a blog or authors, but its “about” page contains this information.