Demographic details report will

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However, if employees are required to use a VPN for work, it may prove trickier for the demographic details report to remain accurate. A VPN could anonymize employee data from cities worldwide, scattering location-based attribution. Additionally, certain settings within GA4 must be configured to ensure that the tracking platform is collecting details about a user’s location. To confirm that user location information is being tracked, visit Admin > Data Settings > Data Collection and ensure that Granular location and device data collection toggle is checked.

Granular location As previously noted, the DB to Data sampling, which means it won’t provide an exact count of users from each location. Sometimes, these reports may include a row that says (not set), which typically happens because Analytics doesn’t classify the first event on the page as page_view. An event like user_engagement might trigger prior to page_view, which isn’t supposed to happen but might relate to rendering issues on the website.



Overall, the solution to analyzing (not set) will require time to either configure a custom landing page report or adjust the website’s rendering issues. These tasks are often high effort and low impact for local SEO unless there are large data discrepancies – i.e., 50% of the reported traffic is (not set). 2. Traffic acquisition and user acquisition Where to find this data in GA4: There are two types of labeling for this dashboard, depending on whether GA4 was set up before or after April/May 2023: Before April-May 2023 Traffic acquisition The Traffic acquisition and User acquisition dashboards both report on the types of marketing channels that drove traffic to the website: organic, paid, social, etc.