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October 24, 2017 39 comments Author: Paweł Gontarek Share: Positioning an online store is an extremely important element of promotional activities. A good, high position allows you to generate new customers and helps encourage them to make purchases. This translates into specific profits for the e-store. Below are some examples of what to pay attention to when implementing a store and its positioning in Google. The authors of the entry are: Katarzyna Baranowska (Fox Strategy) and Me 1. How to position an online store – don't forget about news It is good to match the store's offer to current topics, trends or events.
Very often, the queries that appear in the search engine are simply thematically related to reality. They concern holidays, circumstances, upcoming occasions. That's why this solution will be very practical. An offer tailored to the occasion will be positioned higher than a Phone Number List universal offer. Depending on the industry, you can either create landing pages related to special events during the year (when customers' interest in your product range is greater and concerns a specific date - such as Valentine's Day or Black Friday :p) and choose occasions that, paradoxically, occur once a year, but users they are constantly looking for them (such as: a wedding anniversary gift, birthday jewelry, etc.
Create a calendar of events and plan the launch of thematic subpages based on it. However, it is important that they are systematically updated and available in the store throughout the year (not necessarily prominently displayed in the menu, but linked internally and brought to the front well in advance). how to position your store by building a menu with keywords The second thing is the constantly updated content of the website.
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發表於 2024-1-24 15:01:21