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It is worth remembering that short films are aimed at entertainment and conveying specific content. It's better to prepare 20 seconds of "meat" than 40 seconds of unengaging content. Don't be afraid to cut in the middle of a sentence and remove unnecessary elements. Try to learn different editing techniques such as jump cut, l-cut or j-cut. Subtitles. variety! Also remember to add subtitles to the video.
Many people watch videos without sound, for example on public transport. Subtitles are especially important if your video has voice acting. It's a good idea to use brightly colored pop-up captions - they'll certainly attract C Level Contact List attention, but they must also be consistent with the creative concept of your recordings. Examples of brands that do it well Instagram Nike uses inspiring and motivational video content that captures the spirit of sport.

The materials show the most important values that guide the brand. TikTok Fenty Beauty (@fentybeauty) Fenty Beauty creates short and creative videos featuring beauty products and reviews. Using current application trends, it engages and attracts the attention of potential customers. YouTube Shorts GoPro (@gopro) GoPro uses the possibilities of UGC by publishing videos with the adventures and impressions of camera users.
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