Onboarding in a mobile app: what is it and why is it needed

rabiarahi

Designers and developers use knowledge of user behavior patterns when developing mobile applications. However, it is not always enough to simply make a clear design and logic. It is necessary to explain to the user what tasks the product solves and tell in more detail about its functionality. Onboarding helps solve these problems.


Why do you need onboarding in a mobile app?

What is onboarding
Onboarding is an introduction to a product social media marketing service or feature. It is useful when users open the app for the first time, custom settings are needed, or it is important to tell what is new in it.

When and why onboarding is needed
Onboarding is essential if:


You need to attract users and tell them about the value of the product.

Users need to fill in information about themselves to start working in the application.

The application has non-standard functionality and elements, so we need to talk about them.

The company has updated the application or added new functionality.

Types of onboarding
There are several types of onboarding in an app.

Presentation
Onboarding presentation in a mobile application

Sometimes this onboarding is called "swipes." These are several screens that appear when you first launch the app. They introduce the interface and briefly describe the tasks that the app solves.

In-app onboarding presentation

Tip: Put the most important information on 3-5 slides so that users don't have to remember a lot of information. It's also great to give the right to skip onboarding and go straight to the interface.

Personalization
This type of onboarding is useful when personal data is needed to operate. For example, fitness apps often ask about people’s fitness level and their expectations for training. Based on this data, each person gets access to training that is feasible and useful for them.