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On the other hand, what is unusual is the button activated when we see something that escapes the patterns we already know. It can be a complete novelty or a product that separates itself from the rest of the category or industry by being revolutionary. The extraordinary button is activated when we see something that is positively incredible and customer satisfaction is evident. For its part, the shock button is, perhaps, the most common buzz button of all. Everything that shocks us, from any point of view, generates comments. The more shocking, the more buzz.
The hilarious button seeks our attention. We love things that make HT Lists us laugh and we are attracted to anything that awakens this reaction. Finally, we come to the secrets button. Human beings, being naturally curious, love to look for clues to deeply kept secrets. Although he also likes to see when said secrets are revealed. It is not in vain that there is a huge discussion before the release of big films, for example. Everyone wants to know what is going to happen in the next Star Wars or The Avengers, piecing together clues from previous films and delirious theories. Examples of Buzz Marketing .
success stories to inspire us You're understanding everything so far, aren't you? If you are a little confused about how Buzz Marketing is applied and what its results are, we have separated some success stories so you can see how this technique works in practice. We have separated great examples of Buzz Marketing in different areas (technology, entertainment and cosmetics) to analyze. Come on? Steve Jobs: how does buzz build a company? It is difficult to talk about Buzz Marketing without mentioning one of the great masters of that area: Steve Jobs, founder and CEO of Apple for many years.
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