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The monetary factor of shipping and returns is eliminated. By closing the transaction physically, everything that happens from that point forward will be in person. This allows you to provide direct and personalized attention to post-sales requirements and also give the customer the opportunity to avoid packaging, delivery costs, and all possible inconveniences in that type of transaction. Special offers in physical store One of the great opportunities to optimize sales in your business thanks to ROPO is, precisely, to stimulate this methodology through offers that reward users who search online and pick up in a physical store.
For example, if a user contacts the brand through Instagram, asks questions Phone Number List and receives the catalog, they can automatically be offered a 10% discount on their first purchase at the physical location. What is achieved with this strategy? Well, firstly, stimulate on-site purchasing to justify the existence of the location and, secondly, restore traffic from customers who have a face-to-face experience with the brand . Offers various payment methods Customers are most likely to use online media because physical stores do not have various payment methods, for example.
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digital wallets, PayPal and even cryptocurrencies. Therefore, webrooming can be the perfect excuse to attract users who still want the personal shopping experience, but with the same flexibility that digital media offers. That's all! Now that you know what webrooming is, its benefits and how to take advantage of it for your business, how about learning about an ideal strategy for your ecommerce.Click here and download our ebook on Content Strategies for Ecommerce for What is rich media and what types of formats does it have.
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