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Often more specific and of greater commercial value. Also, the important thing to remember about search volume is that it can vary slightly from tool to tool. This is because each tool calculates and updates this metric differently. Overall, search volume is a very important metric in SEO, so I highly recommend reading this specialized article I wrote about it. Pay attention to search volume trends Search volumes are annual averages and are often misleading as to future search demand for a given search query. If a keyword suddenly becomes popular,
its average search volume Bosnia and Herzegovina Email List may increase, but its actual popularity may decline from there. For example, the NFT game ``Axie Infinity'' saw a sharp increase in search volume in July 2021. However, it has since trended downward, and despite the average search volume being reported at 169,000, last month's search volume was actually estimated at 39,000. It is likely to drop further in the coming months. If you've never heard of such a tool, Google Trends is a great free tool for analyzing trending searches. We have written a fairly detailed guide on how to use it, so please refer to it. traffic potential The following two keywords have roughly the same search volume in the US: So the amount of search traffic you'll get if you target each should be about the same, right? Of course, that's not really the case. So let's get the top ranking pages for these keywords and compare their
US search traffic. This can be easily done by copying and pasting their URL into Ahrefs' Site Explorer . Additionally, we found that one of these pages actually received almost 5 times more search traffic than the other page. Why is that? That's because web pages don't only rank for a single keyword on Google. If you look carefully at the two screenshots above, you can see that the top ranking page for “Sales page” ranks for 55 keywords on Google (check the tile “Organic keywords”). The top ranking page for “Submit website to search engines” ranks for a total of 406 different keywords. Here are some examples ( found in Site Explorer 's Organic Keywords report): No matter what search query you come up with, different people will phrase it differently, even though they're essentially looking for the same thing.
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