Contract Definitions Your Responsibilities

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The Client’s Responsibilities Duration Payment Termination Warranties Liability Indemnification Force Majeure Jurisdiction and Interpretation Confidentiality Signature 1. Contract Definitions This section includes a definition of what key terms in your contract mean. It may feel silly, but it’s uber important. For example, when you refer to “SEO” or “SEO work,” what exactly are you referring to? Your client may have one definition in their mind, but you might have a completely different concept of that phrase. This is an excellent place to remove all doubt around phrases, terms, or concepts and allow you to move forward without worrying about misinterpretations. 2. Your Responsibilities This section should describe what you will do as the SEO contractor, when you will do it, and how. It’s where you want to outline how far your scope of services will go for the client. Since the SEO services you provide will naturally fluctuate over time due to search engine algorithm updates and client needs, don’t get too specific about the processes you will use.

That way, you don’t tie yourself down to any tactic or workflow. Instead, focus on Antarctica Email List describing each deliverable that will be beneficial to the client’s overall SEO. So as you customize this section, itemize the basic things you do for SEO to reach each deliverable, such as onsite or on-page SEO. And for the love of all that is good in SEO, don’t be one of those people who promise a specific metric such as a particular Domain Rating (DR) or ranking #1 on Google! 3. The Client’s Responsibilities Now we flip the coin to describe the scope of your client’s responsibility—what they’ll do, when, and how. As you review this section, think of other things you want your client to commit to beyond paying you for your services. For example, you may want to outline how they should contact you for requests. You also want to explain what assets they need to give you for you to do your job properly.



Duration Since SEO is an ongoing process, this section defines how long this agreement will last. Each professional is different, so you need to tweak this section to accurately define the contract’s duration. Do you have a mandatory six-month term where you need your client to commit to your services so you can deliver good results? Are your services month-to-month? When does the contract expire? This is a good place to define that. 5. Payment The payment section of this contract outlines more than just how much you’re going to be charging for SEO work. You’ll notice there are placeholder sections that describe specific penalties for paying late, and then there are clauses that outline how defaults and disputes should be handled. Review these and use them as a guide in determining your contract’s payment clauses. 6. Termination Your termination clause is super important because it will give you or the client the legal basis to end the agreement amicably.