Current Google search results

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To check the speed of your web pages, use Google's Pagespeed Insights tool . pagespeed-insights-1.png You can also use Ahrefs' site audit to see if any pages across your site are slow to load. Just go to your Performance report and look for the "Slow Pages" warning. slow-pages-site-audit-1.png search intent Finding the keywords you want to rank for is easy. Simply paste your topic into a keyword research tool like Ahrefs' Keyword Explorer and look for related keyword ideas with high search volume. keyword-ideas-ahrefs-1.png In other words, what many people don't consider is whether their page matches the search intent of the keywords they choose. Let's look at an example to illustrate search intent.


Current Google search results for the query "slow cooker recipes": *Slow cooker: A cooking appliance that simmers ingredients at a low temperature that does not boil. slow-cooker-recipes-1.png Compare this with the results for the query "slow cooker": slow-cooker.png  Belize Email List Even though the two keywords are similar, Google shows two completely different search results. "Slow Cooker Recipes" displays a page with many recipes. For "Slow Cooker", a product list or e-commerce category page will be displayed. Google interprets the motivation behind a query to show you the results you want to see. This is a function of search intent. How do we optimize it? Look at the top ranking pages and ask questions to identify the 3 Cs of search intent. Content type: Are the results mostly blog posts, product pages, category pages, landing pages, or something else? Content format: Does Google






primarily rank how-to guides, list-style articles, tutorials, comparisons, opinion pieces, or something else entirely? (Note: This mainly applies to information-related topics) Content Angle: Do the top-ranking pages have a common theme or unique selling point? If so, you'll know what's important to searchers. In addition to this, you can also infer intent by checking the presence or absence of SERP features. For example, featured snippets in search results may indicate that the searcher is looking for information. featured-snippet-1.png If you're doing keyword research , Ahrefs' Keyword Explorer allows you to filter for keywords that have and don't have certain SERP characteristics. serp-features-ke-1.png Recommended article: What is search intent? Complete guide for beginners Backlink Google's ranking algorithm is based on something called PageRank . Simply put, backlinks are interpreted as "votes.