Know the mark In this example

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my assumptions about Mark are based on past experiences with customers. If you're not your target audience, you'll have to dig a little deeper to find out how they answer the question. Sure, you can guess – and you might come close. But why not explore sites like Quora, Yahoo Answers, your industry's public Facebook groups, and industry-specific forums to find out the questions people are asking and the languages ​​they're using Use sites like quora and yahoo to find out the questions people are asking, says IAmAaronAgius.


Click to Tweet For example, if you're researching Mark, you might start querying Inbound.org for "routines." Search Results - Routine By opening each thread, we were able to get answers to how marketers structure Special Database  their days. Combine these results with other hot topics (found under "Top Content" on Inbound.org) to better understand marketers' top concerns and what they're struggling with. Hot Topics - Forum From here you can answer three questions. What is the first thing my customers think about in the morning What is the last thing my customers think about at night Why You won't be as confident in your answer as if you had actual experience working with this audience, but this process will give you a starting point to create content without wasting time answering dozens of demographic questions. You can get it. Curated, relevant content: Does your content answer searchers' questions conclusion Would your content and messaging benefit from a more detailed buyer persona rather than one derived from three questions of course.






When it comes to marketing, more information is almost always better. However, there are trade-offs to consider. The time spent researching endless details and creating fully fleshed out customer avatars is time you're not creating content or actively marketing. And that time is costly in terms of missed opportunities due to your delay. In my opinion you need to find a balance. Use these three questions to start your content planning and inform your initial marketing messages. As you collect performance data for your content, use it to further develop your buyer personas. For example, if multiple articles on one topic are underperforming, you should investigate other aspects of your audience.