Set up your Google Ads account and campaign structure

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Follow these steps provided by Google to set up your Ads account. However, don't rush into your first campaign.

Make the most of your paid search budget by structuring your campaigns strategically. Here are the four parts of an ad you should be familiar with:

Campaign: This is the set of ad free israel number for whatsapp groups that share a budget, target location, and other settings;
Ad group: A set of keywords divided by theme;
Keyword: The term you are bidding on;
Ad: Text that users will see when your ad is activated.
Set up your ad groups to target specific groups of keywords that resonate with your audience. Bidding on keywords randomly is a waste of your budget.

Here’s what a well-structured Google Ads account looks like:

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Ads are grouped thematically to ensure strategic offers.

To learn how to find relevant keywords, read on.

Choosing the right keywords
Good keyword research is the first step to a successful SEM campaign because it allows you to target your ideal audience.  And getting your links in front of the right audience, people who are ready to buy, means more clicks and purchases.

The “right” keywords for your campaign depend on many factors, including search intent , volume , competition, and cost-per-click.

If you’re just starting out with paid keyword research, check out our  Keyword Magic Tool .


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Enter a keyword that is relevant to your business and scroll through the results to start thinking about ad groups.

Use the available filters and choose the keywords to exclude (this is an easy way to add negative keywords, which we will discuss later).

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Here are the main aspects to consider when choosing the keywords to focus on: